The rising appetite for seamless multiscreen access to video content in the Arab world, combined with the need for renewed growth in the telecom and traditional media markets, is leading to new initiatives in over-the-top video services. The addressable market is substantial, and the absence of global OTT providers is leaving room for regional players. OTT video is a revitalizer that will create additional revenue sources while improving customer loyalty and lifetime value.
This report examines the growth of OTT video services in the Arab world and the implications for market participants, including telecom operators, content providers, TV aggregators and device manufacturers. It starts by identifying six enablers and drivers that players should look into before entering the OTT market and analyze the state of their development in Arab markets. The report then assesses the growth of OTT video services across the Middle East & North Africa region through case studies of three countries: the UAE, Saudi Arabia and Egypt. For each country it examines the existing OTT landscape and market players, forecasting the number of OTT subscriptions and the amount of revenue per service type, from 2012 to 2017. The report concludes by highlighting the different strategies that market players can employ for a successful OTT video offering in the region.
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