Mobile Video Services
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Mobile Video Services
A Five-Year Global Market Forecast

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Video is increasingly making its way into the mobile space across developed and emerging markets. The availability of improved devices and networks combined with the prevalence of multimedia as an essential form of entertainment are all contributing to a higher level of adoption and spending on mobile video services. Pyramid Research estimates that the global number of users paying for mobile video services directly delivered to their handsets will grow five-fold between 2008 and 2014 to surpass 534m at the end of the period.

In this report, Pyramid Research analyzes the adoption and revenue opportunity for mobile video services, which include paid video clips, music videos, TV episodes, TV programming and movies. We analyze operators’ strategies through seven country case studies: Brazil, Chile, China, India, Italy, Japan and the US.

Key findings include:

  • Netbooks are a strategic tool for MNOs and OEMs alike, until the global economy recovers and users are ready — and able to afford — to migrate to more sophisticated devices.
  • Mobile video is developing at a rapid pace around the world: Pyramid Research forecasts that the number of global mobile video subscriptions will grow to 534m in 2014, reaching a penetration rate of 8.5% of total mobile subscriptions, up from the current 2.5% level.
  • Asia-Pacific will be a crucial component of the mobile video opportunity. Already markets such as Japan, Hong Kong and South Korea lead in terms of mobile video penetration of subscriptions, but we also expect important uptake in India in the next five years.
  • European markets, led by the region’s most advanced mobile video market, Italy, will also undergo major expansion.

Key Questions Answered

Highlights from the latest report "Mobile Video Services"
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  • What are the revenue and user base potentials of the primary mobile TV business models?
  • How important will mobile video be in terms of overall growth in mobile data and mobile application revenue?
  • How do linear and non-linear mobile video services differ across markets?
  • How do the mobile video opportunities in various geographical regions compare?
  • Which types of mobile video services work in which markets?
  • In the various countries examined, how rapidly will users adopt 3G+ networks?
  • Where have factors such as regulatory restraints, M&A and partnering been especially important, and why?
  • What are the available mobile video/TV services in the markets analyzed in the report?

Target audience

Mobile operators
This report will help you develop and refine an effective mobile video strategy as well as identify new approaches to provisioning, pricing and content. It provides comparisons through case studies of a diverse set of emerging and developed markets, including the largest and most advanced ones globally. This will allow you to evaluate your market opportunity and benchmark your own tactics and performance.

Identify and assess the opportunities for including mobile video and TV capabilities in your handsets and other equipment. Identify prospective customers whose needs match your strengths. This report will help you develop and evaluate the strategies that will position you to take effective advantage of upcoming developments in one of the most exciting mobile application fields.

Content providers
Discover your third-screen opportunity by exploring the market close-up, from an operator perspective. Learn what drives usage and where operators are placing their bets. This report will help you identify best practices and develop effective strategies for selling video content through the operator channel in diverse international markets.

Assess the key drivers of mobile video and TV services, examine the business models currently available in markets and anticipate future developments. This report offers you a thorough understanding of where mobile video services fit into the overall markets for mobile services. Use this analysis to learn who is best positioned for success, to identify opportunities and to assess upcoming opportunities in the overall mobile markets.

Companies mentioned in this report:

Aloha Partners
América Móvil
BBC World
Bharti Airtel
Bharti Tele-Venture
Brasil Telecom
Bharat Sanchar Nigam Ltd (BSNL)
Carrefour (MVNO)
Central China TV
China Mobile
China Netcom
China Telecom
China Tietong
China Unicom
Claro Chile
Claro Brasil
Comcast Communications
Coop (MVNO)
Crown Castle
Discovery Communications
Entel PCS

H3G Italia
Hutchinson Essar
Hutchinson Telecommunications International
Idea Cellular
Mahanagar Telephone Nigam Ltd (MTNL)
Movistar Chile
MTN South Africa
NET Serviços
NTT Docomo
Poste Italiane
Rede Globo
Reliance Communications
Reliance Mobile

Research in Motion (RIM)
Shanghai Media Group
Sling Media
Tata Teleservices
Telecom Italia Mobile
Telefónica Chile
Telefónica CTC
Terra Networks
T-Mobile USA
Verizon Communications
Verizon Wireless
Virgin Mobile
Vivo Participações
Vodafone Essar
Vodafone Italia
Wind Telecomunicazioni
YouTube (Google)


Mobile Video Services is part of Pyramid’s research report series. A blend of primary research and qualitative analysis, Pyramid’s research reports offer comprehensive coverage of the fixed and mobile communications space and enable those in the communications industry to stay ahead of changing market dynamics. For more information about this report, please contact Dave Williams via email at or telephone at +1.858.485.8870.

Author: Derek Medlin, Gabriela Baez

Publication Date: June 2009

Price: $2,490.00   

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