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When looking at telecom opportunities in emerging markets, much of the focus has been on the growth of mobile devices and services due to less-developed fixed markets, the success of the low-cost prepaid mobile operator business model and growth strategies addressing lower-income segments. As mobile growth rates slow and the market starts to mature, market segmentation becomes more important, and the consumer/enterprise split is the primary way in which to distinguish customer types.
ICT Needs of Enterprises in Emerging Markets focuses on the enterprise opportunity as it pertains to emerging markets. The analysis includes examples from more developed markets to better understand how emerging markets are likely to develop and to highlight the best practices employed by leading operators in these markets. An important focus of the report is to look at the scope of products and services that an operator can offer in the enterprise market, the ways in which to expand the portfolio, and the potential benefits and risks of doing so.
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The enterprise portion of the communications markets in emerging markets is similar to that of developed markets.
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Operators must have a clear picture of local business demographics and allocate resources accordingly. The structure of business demographics and employment differs significantly country-by-country in terms of the sizes of business and the preponderance of different vertical industries.
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Business density is lower in emerging markets. The burden of formalizing a business falls more heavily on smaller businesses in economies with a lower income, and so tends to also result in a lower portion of small businesses.
Download Report Excerpt for a complete list of Key findings.
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BY JAN TEN SYTHOFF, ANALYST AT LARGE |
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Highlights from the report "ICT Needs of Enterprises in Emerging Markets"
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