Asia-Pacific Tablet Sales to Skyrocket, Driven by Emerging Markets
Country Intelligence Reports
Telecom Insiders
Research In Focus
Industry Insight Services

Asia-Pacific Tablet Sales to Skyrocket, Driven by Emerging Markets
Asia-Pacific Telecom Insider / Vol. 4, No 2, March Edition

Price: $595.00   

Download Excerpt

Tablet sales in Asia-Pacific have been gaining momentum, especially over the past few months, buoyed by ever-lower sales prices and new uses that increase the potential market and marketability of the devices. While tablet sales in 2011 were higher in developed AP markets than in emerging ones, we expect to see that ratio change moving forward, so that by 2016, 71.8% of tablet unit sales in AP will come from emerging markets. While the iPad was the device that launched the tablet craze, in 2012 and moving forward, other brands will capture more market share as demand for tablets at a variety of price points grows.

The role of tablets in primary and secondary education across Asia-Pacific is one important reason the devices will not be relegated to niche market status but will continue to undergo growth in sales and take root in the mass market. This trend first took root in South Korea, with the country pledging to move to an all-tablet curriculum by 2015, and has been spreading to other countries too – most notably India and Thailand. The governments of both of these countries have allocated funds to begin transitioning more and more students to tablet-based learning. We expect to see more and more schools in countries throughout the region allocate funds to tablets over the forecast period. This movement will have broader implications as well, stimulating additional demand for tablets among the families of the children receiving the tablets.

Moving forward, tablets as a platform for mobile data consumption will be a new, important source of revenue for mobile operators across Asia-Pacific. Operators have the opportunity to offer new packages to tablet owners, such as exclusive content and bundling deals, which can add value to the consumers’ relationship with the operator, decreasing churn. Tablets have been growing increasingly popular in Asia-Pacific over the past year, and we expect this trend to continue both in developed and emerging economies, so that by 2016 109.3m tablets will be sold in Asia-Pacific, reaching a CAGR of 57.5%.

Published monthly for each of the world’s most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions. For more information about Telecom Insiders, please contact us via email at or telephone at (617) 747-4100.

Author: Emily Smith

Publication Date: March 2012

Price: $595.00   

Return To Search


 Latest Research
Thematic Reports
  FTTH/B Deployments in Asia Pacific
  Devices for the Wrist
  Mobile Data Pricing: Innovative Practices to Drive Adoption and Traffic
  LTE Business Models: Best Practices in Network Deployment, Positioning and Service Pricing
  The Personal Cloud: A Strategic Imperative for Operators
  More Reports
 Telecom Insiders
  Cellular M2M Services in Africa & the Middle East: Market Sizing, Forecasts and Case Studies
  M-Commerce in Sub-Saharan Africa: Making Sense of a Growing Mobile Business
  Cellular M2M Services in Latin America: Redefining the Role of Mobile Operators
  Mobile Broadband in Africa and the Middle East: LTE Profit Drivers and Outlook
  Market Opportunities and the Evolution of MVNO Business Models in Western Europe
  More Insiders
 Country Intelligence Reports
  Romania: Network Improvements Enable Multiplay and Multiplatform Services to Drive Telecom Market
  Canada: Data Segment to Boom after LTE Spectrum Allocation
  Italy: Mobile Broadband Drives Telecom Market Growth as M&A Activity Intensifies
  Paraguay: LTE Deployments and Nationwide Fiber-Optic Backbone Rollout Will Boost Data Consumption
  Finland: Growing Demand for New and Innovative Data Services Drives Operator Transformation to All-IP
  More CIRs
 Market Forecasts
  Fixed Communications Forecast
  Fixed Operator Marketshare
  Mobile Operator KPI
  Mobile Data
  More Forecasts
  Terms and Conditions      |      Privacy Policy      |      Copyright © 2014 Pyramid Research. All rights reserved.