How Mobile Operators in Europe Monetize Consumer Cloud Computing Services
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How Mobile Operators in Europe Monetize Consumer Cloud Computing Services
Europe Telecom Insider / Vol. 4, No 2, April Edition

Price: $595.00   

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This Telecom Insider analyzes the pricing models for cloud services launched by mobile operators in Europe. It begins by reviewing the existing pricing models and highlighting their limitations for telecom operators. Then we provide examples of how data plans evolve in order to address three key objectives of operators: increasing spending from existing users, retaining customers and attracting new users. Finally, we present our outlook on emerging models that will enable operators to make the most of their investments in deploying cloud-based services for the consumer market. The report includes case studies of three operators: Telecom Italia Mobile (TIM), Orange Romania and Vodafone Portugal.

Published monthly for each of the world’s most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions. For more information about Telecom Insiders, please contact us via email at or telephone at (617) 747-4100.

Author: Ewa Romaniuk-Calkowska

Publication Date: April 2012

Price: $595.00   

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