Highlights from the report "How Mobile Operators in Europe Monetize Consumer Cloud Computing Services" Watch the Preview
This Telecom Insider analyzes the pricing models for cloud services launched by mobile operators in Europe. It begins by reviewing the existing pricing models and highlighting their limitations for telecom operators. Then we provide examples of how data plans evolve in order to address three key objectives of operators: increasing spending from existing users, retaining customers and attracting new users. Finally, we present our outlook on emerging models that will enable operators to make the most of their investments in deploying cloud-based services for the consumer market. The report includes case studies of three operators: Telecom Italia Mobile (TIM), Orange Romania and Vodafone Portugal.
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