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Despite slowing revenue growth in the European mobile enterprise market, Pyramid Research believes operators should continue to focus on the lucrative business sector because of its higher profitability, relatively low levels of churn and strong demand for mobile data services. We expect the enterprise segment in our sample of seven European countries — Austria, the Czech Republic, Germany, the Netherlands, Poland, Romania and the UK — to reach 37.5m subscriptions in 2013, from 33.9m in 2008. Mobile enterprise revenue will amount to €16.3bn (US$22.4bn) in 2013, driven by subscriber growth in mobile broadband computing services and M2M.
This Telecom Insider examines the mobile enterprise services market in Europe, focusing on the economic environment, overall mobile market trends, business segment developments and the impact on revenue and technology adoption in Eastern and Western Europe by business and subscription type. The report includes case studies examining the following markets for mobile enterprise services in more detail: Czech Republic, Germany, Poland, UK.
Published monthly for each of the world’s most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions. For more information about Telecom Insiders, please contact Jeff Claudino via email at claudino@pyr.com or telephone at +1.619.229.9940
Author: Andrei Tchadliev
Publication Date: March 2009
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