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Telecom Insider Excerpt
High-speed mobile data access is clearly gaining popularity across Europe. More than 10.7m new mobile broadband connections were added in the region in 2008, compared with 6.5m in 2007. Both mobile and fixed operators have now joined the mobile broadband race, and mobile broadband offerings are now available in almost every market in Europe. In 2008 we even saw the introduction of prepaid mobile broadband, which is proving to be a huge success, especially as home and business budgets tighten.
We believe that in spite of the economic slowdown, mobile broadband adoption will continue to grow relentlessly across Europe. Driving adoption will be improved availability and quality, boosted by the introduction of 3G+ and 4G, expanding device selection and usability, and the gains mobile networks are making in affordability and pricing compared with fixed networks. We project that the number of European mobile broadband users will reach 116.6m in 2014, up from 24.3m in 2008. In 2008, mobile broadband revenue made up only 2.6% of total mobile service revenue; by 2014 it will have more than doubled to 6.9%.
This Telecom Insider analyzes the growth potential of mobile broadband computing in Europe, focusing on the three main factors affecting adoption: Networks, user devices and pricing. It looks in detail at the four markets that best represent the different regions of Europe: Poland, Russia, Spain and the UK.
Published monthly for each of the world’s most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions. For more information about Telecom Insiders, please contact Jeff Claudino via email at claudino@pyr.com or telephone at +1.619.229.9940
Author: Bakhyt Weeks
Publication Date: May 2009
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