We believe that M2M pricing will move away from a fixed price to a mixture of flexible and tailor-made tariffs. We also expect the operators will introduce a greater degree of price tiering because M2M will serve a larger number of verticals, some of them more data-hungry than others.
In this report, we look at a number of operators’ M2M commercial offerings, and we analyze pricing strategies of Tier 1 mobile operators across 14 markets. We present the case study of US-based MNO AT&T, one of the most successful operators in the M2M sphere, and then take a look at two additional operators in emerging markets: Movistar Mexico and MTS Russia.
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